Iteration and user testing helped stakeholders feel confident in the new mobile product.
ClubReady Members App
The initial product was built without user-centered design methods and was not well received by customers. The mobile team restarted with thinking how the product should be designed for it's target audience. Iteration, usability interviews, and collaboration between creative, UX and dev redefined the app and streamlined our process. Collaboration allowed us to ship the product in about 3 months.
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